The Stanford Social Innovation Review defines community by recognizing what it is and isn’t:
Community
is not a place, a building, or an organization; nor is it an exchange
of information over the internet. Community is both a feeling and a set
of relationships among people. People form and maintain communities to
meet common needs.
As
an advisor and coach, I’ve seen how the sense of community can benefit
an organization. I once worked with a global remote company with
approximately 3,000 employees, many of whom enjoyed the flexibility of
remote work. Still, the data and observations showed a common need: to
foster a greater sense of safety, respect, and care through community.
It’s clear that community is an antidote to loneliness.
Inspired
by my work with this company, and others, this article will share some
of the evidence-based strategies and approaches that leaders, managers,
and employees under the umbrella of Talent, People, or Culture can
explore to build community in a remote environment.
Remote workers experience three types of
virtual distance:
physical, operational, and affinity. Leaders and managers may have less
influence on the first two types. Physical distance refers to employees
who work in different time zones and geographies. Operational distance
refers to the tools, policies, or procedures that may inhibit successful
collaboration, such as poor virtual connections, ineffective workflows,
or miscommunication. The third type of distance, affinity distance,
refers to the
quality of connection
among coworkers. This makes it well within a leader’s sphere of
influence. That is why this article focuses on building community by
enhancing the quality of connection among remote coworkers.
Research
confirms high-quality connections can be made in small ways, including
respectful engagement, support, trust, and playfulness. The four
practical strategies I discuss below, which I’ve used in my work,
support this research.
1. Reflect on where your team stands right now
As
a starting point, I recommend reflecting on your team’s potential to
thrive in remote environments and build connections. Consider your team
and their connections in the framework of risks, respect, and
relationships with remote work.
Risks
I’ve
heard employees say that forming human connections can be risky:
there’s a risk of exclusion, or being ignored or judged, all of which
feel heightened in remote work. Reflect and consider where your team may
stand in terms of barriers to making connections. If anyone on your
team has stated they feel like there’s a risk to making connections,
your first step as their leader is to determine whether the risk is real
or perceived. Real risk is based on something that has happened, while
perceived risk is internal and possibly based on an employee’s
negative thought patterns.
Regardless of why the risk is there, empathetically address it so your
employees feel safe and so they can trust that work can be a place of
community.
Respect
Time
is one of our most precious commodities — it should be respected.
Wasting it drains energy and dampens motivation, giving employees less
time to do enjoyable and meaningful work. According to a 2023 PwC
report,
CEOs perceive major inefficiencies across routine activities like
decision making, meetings, and emails — viewing roughly 40% of the time
spent on these tasks as inefficient.
As
well as time, displaying respect for the individuals on your team will
help foster a stronger sense of community. Employees often cite feelings
of disrespect when managers take credit for their ideas, form a habit
of talking over them in meetings, or micromanage them in a way that
undermines proven capabilities.
As
you reflect on any roadblocks in your journey to building community,
think about whether you may have broken respect around your employees’
time or emotions. If you uncover any instances, make it a goal to
express a meaningful apology and, if necessary, show how you are
rethinking your behavior and practices to facilitate change.
Relationships with remote work
Lastly, reflect on each of your employees’ relationship with remote work. Specifically, ask yourself:
- What may make remote work challenging for them?
They may identify as having an extroverted personality or a small
social circle, so work has typically provided an opportunity for them to
connect with people directly.
- How long have they worked remotely? They
may have learned examples of what does and doesn’t work well for them
as a remote worker. By sharing these examples, the team can build a
greater sense of shared support.
- Have they worked at more than three remote companies? Being
able to compare what it’s like to work at different remote companies
may offer good/better/best insights for strategic planning and assist
you in your community-building efforts.
2. Make recognition meaningful
It
was over a decade ago, but I still vividly remember a manager who did a
great job celebrating personal and professional wins. He would rally
the team on occasion and we’d walk over to a quaint confectionery.
In
remote environments, where there’s physical distance and employees may
be spread across the country or globe, there aren’t as many
opportunities to engage in in-person celebrations like dinner or
afternoon treats. Employee recognition programs — including thank-you
notes, milestone celebrations, and employee-appreciation events — can
help provide opportunities for remote teams to celebrate and for leaders
to help embed recognition into the company culture.
At
its core, recognition is a signal of value and gratitude for one’s
work. Recognition makes employees feel good and part of something
meaningful. The business impact of recognition is significant, too.
According to data from the employee recognition platform
Achievers:
- Three-quarters (73%) of workers say recognition would inspire them to be more productive.
- Two-thirds (64%) of workers say recognition would reduce their desire to job hunt.
- More than half (54%) of workers say recognition would reduce the impact of having a salary below their expectations.
Sometimes,
remote teams don’t feel that recognition is as “public” as it would be
if they were in an in-person environment. Virtual quarterly town hall
meetings, monthly virtual team meetings, or annual in-person company
retreats are all potential opportunities to make recognition more
public. But, the best way to build community with recognition is to ask
your employees how they would like to be recognized. You can also lessen
affinity distance and make recognition more meaningful by acknowledging
the following details:
- What did they do? This highlights and reinforces valuable behaviors and skills.
- What did you experience? This adds an element of storytelling and makes your recognition more memorable and personalized.
- What was the impact on the company and team? This can help show the employee how their efforts and accomplishments align with the company’s goals.
3. Provide support for career advancement
According to the
Foundation for Social Connection,
managers’ interactions with direct reports are among the most powerful
influencers of employee well-being. And when you enhance the well-being
needs of your employees, you enhance the sense of community overall.
Yet,
data
by INTOO and Workplace Intelligence shows a low percentage of employees
have formal (34%) or informal (30%) conversations with their manager
about their career either once a year or never. But more than half (53%)
of employees — and 62% of Gen Z — would like to talk about their career
with their manager more often.
The same study shows 79% of employees want organizational mentorship or coaching opportunities. Yet,
research
by Deloitte shows that Gen Z and Millennial employees express
difficulty finding mentorship/sponsorship opportunities when working
remotely. Take job shadowing, for example. This experimental learning
method takes a different form in a remote environment because there’s no
on-site observation. As a leader of a remote team, you can help satisfy
your employees’ curiosity by taking a few minutes in a one-on-one
meeting to show them a project or task you’re working on that would be
of interest to them. As an added bonus, when you share your work with
others, you invite diverse perspectives and questions that can help
refine and challenge your ideas and rationales.
A
monthly virtual “lunch and learn” is another great way to create
exposure for other roles and deepen your remote team’s appreciation for
and connection with employees across the company. Cross-functional
projects, where employees take on tasks outside of their area of
expertise, is another popular method of career development that can be
done remotely. Take caution, though, to be sure these projects aren’t
added on top of already heavy workloads.
Other
forms of career support and community building for remote teams include
coordinating skill-based learning sessions presented by external
experts, publicizing industry conferences, announcing workplace events
associated with significant days like World Mental Health Day, or
hosting an internal podcast where people discuss what inspires them in
their work and life.
Ensure
career and mentorship opportunities are varied, so that your team
members can pursue those that best align with their needs and styles.
4. Model communicating as a whole person
According to the 2023 U.S. Surgeon General’s “
Advisory on the Healing Effects of Social Connection and Community,
“workplaces can foster a sense of inclusion and belonging among their
employees by creating cultures and practices that encourage people to
connect with one another as
whole people, not just as skill sets. Here are three ways you as a leader can model communicating as a whole person with your remote team:
Re-frame your response to the question “How are you?”
In
virtual meetings, instead of responding to the “How are you?” question
with a typical, flat response like “Good, and you?” use the opportunity
to highlight your work and life. You could say something like: “I’m
well, thanks. Just finished wrapping up [a project or task],” or “I’m
excited to be working on [a project or task you’re proud of], and this
evening I’m dabbling in my love for [what you’re doing for fun, as a
hobby, or for self-care and why you enjoy it]. How’s life for you?”
Work
and life can easily intertwine — this style of communication allows you
to address both. It’s important for your employees to realize you’re
well-rounded and have a life outside work, too.
Infuse opportunities for friendship into meetings
Gallup’s
research found a sign of friendship at work is the amount of time that
employees talk about unrelated work topics. Friendships are built when
we dedicate time for connection, and that can start in meetings with an
agenda or in meetings where the entire format is an open-ended
question-and-answer. Tools like Airspeed can help strengthen the
operational and affinity distance, providing an array of fun icebreakers
that auto-populate in Slack or a mobile app.
Talk about mental health
Mental health is a growing concern across demographics, generations, and
work models.
As a leader, you have the power to create an environment where people
feel safe talking about mental health at work. Here’s a practical
example of a message a leader might send to their team:
Hi team,
You
may have already gotten a sense of this, but creating a safe and strong
community where it is OK to be vulnerable is essential to me, just like
it is for you. I’ve been struggling with [opportunity for
transparency]. Did you know we have [benefit that you can use for
support]? Here’s [link] where I found it.
The
power here is in the follow-up. At the next opportunity, discuss your
message and continue the conversation around mental well-being.
. . .
Building
a community in a remote environment requires innovation and intention,
but getting started only takes one act. When followed through, the
process and outcomes are transformative and rewarding from the
standpoint of preventing burnout and impacting the bottom line,
elevating the employer brand, and knowing that you made a difference in
someone’s life. There is far too much at stake for individuals and
corporations to hope in building communities by happenstance.
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