Leadership And Managing People -
Let’s Not Kill Performance Evaluations Yet - Sun and Planets Spirituality AYINRIN
Zsuzsanna Ilijin
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Summary.
Performance reviews are awkward and biased. They stick people in boxes and leave them waiting far too long for feedback. It’s no wonder that by the end of 2015, at least 30 of the Fortune 500 companies had ditched them altogether. But even when companies get rid of performance evaluations, ratings still exist—employees just can’t see them. Ratings are done subjectively, behind the scenes, and without input from the people being evaluated.
Employees’ contributions to the organization over time need to be assessed in some way. Decisions about pay and promotions have to be made. In the absence of formal evaluations, those decisions are made in a black box.
Facebook has chosen to hang on to evaluations despite their costs to help ensure fairness, transparency, and talent development. When the company analyzed its performance management system a few years ago, it conducted focus groups and a follow-up survey with more than 300 people. The feedback was clear: 87% of people wanted to keep performance ratings. They wanted to know where they stood.
Evaluations were put into place for good reasons; getting rid of them might be an overreaction to poor execution. Leaders at Facebook think it’s more constructive to mitigate the risks by building a culture that recognizes and rewards growth.
The long march to the boss’s office to get evaluated—it’s a moment we all dread. Performance reviews are awkward. They’re biased. They stick us in boxes and leave us waiting far too long for feedback. It’s no surprise that by the end of 2015, at least 30 of the Fortune 500 companies had ditched performance evaluations altogether. But let’s not throw the baby out with the bathwater.
The
reality is, even when companies get rid of performance evaluations,
ratings still exist. Employees just can’t see them. Ratings are done
subjectively, behind the scenes, and without input from the people being
evaluated.
Performance is the value
of employees’ contributions to the organization over time. And that
value needs to be assessed in some way. Decisions about pay and
promotions have to be made. As researchers pointed out in a recent debate in Industrial and Organizational Psychology, “Performance is always rated in some manner.” If you don’t have formal evaluations, the ratings will be hidden in a black box. At
Facebook we analyzed our performance management system a few years ago.
We conducted focus groups and a follow-up survey with more than 300
people. The feedback was clear: 87% of people wanted to keep performance
ratings.
Yes,
performance evaluations have costs—but they have benefits, too. We
decided to hang on to them for three reasons: fairness, transparency,
and development.
Making Things Fair
We all want performance evaluations to be fair. That isn’t always the outcome, but as more than 9,000 managers and employees reported
in a global survey by CEB, not having evaluations is worse. Every
organization has people who are unhappy with their bonuses or
disappointed that they weren’t promoted. But research has long shown that when the process is fair,
employees are more willing to accept undesirable outcomes. A fair
process exists when evaluators are credible and motivated to get it
right, and employees have a voice. Without evaluations, people are left
in the dark about who is gauging their contributions and how. At
Facebook, to mitigate bias and do things systematically, we start by
having peers write evaluations. They share them not just with managers
but also, in most cases, with one another—which reflects the company’s
core values of openness and transparency. Then decisions are made about
performance: Managers sit together and discuss their reports
face-to-face, defending and championing, debating and deliberating, and
incorporating peer feedback. Here the goal is to minimize the
“idiosyncratic rater effect”—also known as personal opinion. People
aren’t unduly punished when individual managers are hard graders or
unfairly rewarded when they’re easy graders.
Next
managers write the performance reviews. We have a team of analysts who
examine evaluations for bias (after the managers’ names have been
stripped away). For instance, are words like “abrasive” used more often
to describe women—and how might that be affecting their assessments,
their promotions, their pay?
And
last, we translate our ratings directly into compensation. Notably,
this process involves a formula, so managers have no discretion in
compensation decisions. It’s fair: If you excel, your bonus multiplier
rises according to a predetermined equation, not someone’s opinion. This
focuses managers on what they can accurately assess and allows the
company to manage pay using compensation expertise. It’s also a huge
time-saver. When other companies eliminate performance evaluations, they
still spend many hours agonizing over compensation decisions. For us,
time invested in performance reviews is time saved on compensation.
Being Transparent
People
want to know where they stand, and performance evaluations offer
transparency. They help employees understand how their contributions are
seen in the organization, and they make it easier for the organization
to effectively recognize and reward top performance.
Many
companies that are abandoning performance evaluations are moving to
real-time feedback systems. That is an excellent way to help people
repeat their successes and learn from their failures. But it doesn’t
help them—or the organization—gauge how they’re doing overall.
Long
before he won the Nobel Prize in economics, psychologist Daniel
Kahneman worked with the Israeli army to evaluate hundreds of cadets. He
found that even after they’d been rated on many specific dimensions, a
global rating of overall performance added information. “A global rating
is very good,” Kahneman says, “provided that you have gone through the process of systematically evaluating.” For example, when managers keep a journal
of key performance episodes, the quality of their feedback tends to
improve, and their employees often react more positively to the
evaluations. At Facebook we have experimented with various approaches to
translating micro assessments into a macro performance rating, using
categories such as “technical contributions,” “team contributions,” and
“planning and execution” as key dimensions that contribute to the
overall score. In
the CEB survey mentioned earlier, people whose companies had eliminated
evaluations judged their performance conversations 14% more negatively
than those whose organizations still used them. (The people who had
fared better under the old system were, understandably, the most
miffed.) At Facebook a focus group participant said that ratings serve
as a punctuation mark, because they’re clear. Another participant said
she likes “having the chance to be a unicorn.” We value outsize
contributions—and those who deliver them should feel appreciated.
Developing People
Finally, there’s development, the third advantage of performance evaluations. In a recent HBR article,
Wharton’s Peter Cappelli and HR expert Anna Tavis argue that annual
reviews favor accountability over development—and that can certainly be
true. But when conversations about professional growth are near-constant
and untethered by ratings, people get overwhelmed. Facing a barrage of
feedback, employees often struggle to figure out which information
matters most and what to ignore. A comprehensive analysis
of 607 studies showed that more than a third of all feedback
interventions backfired, decreasing performance instead of increasing
it. When
people receive negative feedback, they often fixate on small points.
Without ratings, they can spend weeks pruning a few trees while the
forest is on fire. If a manager receives multiple pieces of feedback
about being late to meetings but misses the larger issue of
prioritization, she might become the timeliest person to deliver
mediocre results. Performance evaluations allow for an overall
assessment that helps people prioritize. Employees learn what their key
strengths are and where they should focus their development efforts.
Evaluations also serve as a forcing function to make sure that tough
feedback is delivered rather than swept under the rug.
Trade-Offs All Around
We’re
not saying that performance evaluations are uniformly beneficial. We’re
saying that they involve trade-offs, and we’ve decided to keep ours to
achieve the goals of fairness, transparency, and development.
Performance reviews were put in place for good reasons; discarding them
entirely might be an overreaction to how they’re often executed.
Critics of performance evaluations have suggested
that ratings automatically produce a fight-or-flight response.
Actually, many people have stronger reactions to not being rated.
Neuroscientists have found
that highly anxious people have more-intense neural reactions to
uncertainty than to negative feedback. If you’re nervous, you’d rather
find out you’re failing than not know how you’re doing at all. If
we can make one general statement from neuroscience, it’s that the
brain is remarkably flexible and adaptable. Some people may react
strongly to ratings, but they can learn to respond differently. At
Facebook we are trying to build a culture in which people approach
ratings with curiosity and a learning orientation. When our senior
leaders receive performance evaluations, they often share the feedback
with their teams, normalizing the fact that even people who consistently
deliver strong results sometimes have lapses.
Another
common critique is that ratings create fixed rather than growth
mindsets. It’s true that when managers have fixed mindsets, they’re less likely to notice improvements or declines in performance (they’ve already locked people into categories) and less likely to coach people. But when companies eliminate reviews, managers actually devote less time to performance management. The
solution here is not to throw out performance ratings but to build a
culture that recognizes and rewards growth. At Facebook we don’t believe
in A, B, or C players—we’re assessing a period of time, not a person.
Even David Bowie released a bad album once in a while. In fact, new evidence
from a large retail company reveals that performance evaluations are
surprisingly variable: People have just a 33% chance of getting the same
rating from one year to the next. At Facebook we’ve found that people
who receive assessments in the bottom 10% have a 36% chance of making it
into the top half within a year. We
set stretch goals—superstretches, actually—which we call 50-50 goals.
These are so ambitious that there’s an equal chance people will or won’t
achieve them. Those who do meet them want—and deserve—to know who they
are. So do those who fall short of their goals. We aim for clarity at
both ends of the spectrum. Classic research suggests
that people are often highly motivated when success is a coin toss.
With lower odds they’re more prone to give up, and with higher odds they
don’t marshal enough effort or creativity.
“Democracy is the worst form of government,” Winston Churchill reminded us
in 1947, “except for all those other forms that have been tried from
time to time.” The same is true for performance evaluations: They’re far
from perfect, but they’re also far better than the alternatives.
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