In
past centuries, the biological fact of maternity shaped the traditional
roles of the sexes. Women performed the home-centered functions that
related to the bearing and nurturing of children. Men did the work that
required great physical strength. Over time, however, family size
contracted, the community assumed greater responsibility for the care
and education of children, packaged foods and household technology
reduced the work load in the home, and technology eliminated much of the
need for muscle power at the workplace. Today, in the developed world,
the only role still uniquely gender related is childbearing. Yet men and
women are still socialized to perform their traditional roles.
Men
and women may or may not have some innate psychological disposition
toward these traditional roles—men to be aggressive, competitive,
self-reliant, risk taking; women to be supportive, nurturing, intuitive,
sensitive, communicative—but certainly both men and women are capable
of the full range of behavior. Indeed, the male and female roles have
already begun to expand and merge. In the decades ahead, as the
socialization of boys and girls and the experience and expectations of
young men and women grow steadily more androgynous, the differences in
workplace behavior will continue to fade. At the moment, however, we are
still plagued by disparities in perception and behavior that make the
integration of men and women in the workplace unnecessarily difficult
and expensive.
Let
me illustrate with a few broadbrush generalizations. Of course, these
are only stereotypes, but I think they help to exemplify the kinds of
preconceptions that can muddy the corporate waters.
Men
continue to perceive women as the rearers of their children, so they
find it understandable, indeed appropriate, that women should renounce
their careers to raise families. Edmund Pratt, CEO of Pfizer, once asked
me in all sincerity, “Why would any woman choose to be a chief
financial officer rather than a full-time mother?” By condoning and
taking pleasure in women’s traditional behavior, men reinforce it. Not
only do they see parenting as fundamentally female, they see a career as
fundamentally male—either an unbroken series of promotions and
advancements toward CEOdom or stagnation and disappointment. This
attitude serves to legitimize a woman’s choice to extend maternity leave
and even, for those who can afford it, to leave employment altogether
for several years. By the same token, men who might want to take a leave
after the birth of a child know that management will see such behavior
as a lack of career commitment, even when company policy permits
parental leave for men.
Women
also bring counterproductive expectations and perceptions to the
workplace. Ironically, although the feminist movement was an expression
of women’s quest for freedom from their home-based lives, most women
were remarkably free already. They had many responsibilities, but they
were autonomous and could be entrepreneurial in how and when they
carried them out. And once their children grew up and left home, they
were essentially free to do what they wanted with their lives. Women’s
traditional role also included freedom from responsibility for the
financial support of their families. Many of us were socialized from
girlhood to expect our husbands to take care of us, while our brothers
were socialized from an equally early age to complete their educations,
pursue careers, climb the ladder of success, and provide dependable
financial support for their families. To the extent that this tradition
of freedom lingers subliminally, women tend to bring to their employment
a sense that they can choose to change jobs or careers at will, take
time off, or reduce their hours.
Finally,
women’s traditional role encouraged particular attention to the quality
and substance of what they did, specifically to the physical,
psychological, and intellectual development of their children. This
traditional focus may explain women’s continuing tendency to search for
more than monetary reward—intrinsic significance, social importance,
meaning—in what they do. This too makes them more likely than men to
leave the corporation in search of other values.
The
misleading metaphor of the glass ceiling suggests an invisible barrier
constructed by corporate leaders to impede the upward mobility of women
beyond the middle levels. A more appropriate metaphor, I believe, is the
kind of cross-sectional diagram used in geology. The barriers to
women’s leadership occur when potentially counterproductive layers of
influence on women—maternity, tradition, socialization—meet management
strata pervaded by the largely unconscious preconceptions, stereotypes,
and expectations of men. Such interfaces do not exist for men and tend
to be impermeable for women.
One
result of these gender differences has been to convince some executives
that women are simply not suited to top management. Other executives
feel helpless. If they see even a few of their valued female employees
fail to return to work from maternity leave on schedule or see one of
their most promising women plateau in her career after the birth of a
child, they begin to fear there is nothing they can do to infuse women
with new energy and enthusiasm and persuade them to stay. At the same
time, they know there is nothing they can do to stem the tide of women
into management ranks.
Another
result is to place every working woman on a continuum that runs from
total dedication to career at one end to a balance between career and
family at the other. What women discover is that the male corporate
culture sees both extremes as unacceptable. Women who want the
flexibility to balance their families and their careers are not
adequately committed to the organization. Women who perform as
aggressively and competitively as men are abrasive and unfeminine. But
the fact is, business needs all the talented women it can get. Moreover,
as I will explain, the women I call career-primary and those I call
career-and-family each have particular value to the corporation.
Women who compete like men are considered unfeminine. Women who emphasize family are considered uncommitted.
Women in the corporation are about to move from a buyer’s to a seller’s market. The sudden, startling recognition that 80%
of new entrants in the work force over the next decade will be women,
minorities, and immigrants has stimulated a mushrooming incentive to
“value diversity.”
With too few men to go around, women have moved from a buyer’s to a seller’s market.
Women
are no longer simply an enticing pool of occasional creative talent, a
thorn in the side of the EEO officer, or a source of frustration to
corporate leaders truly puzzled by the slowness of their upward trickle
into executive positions. A real demographic change is taking place. The
era of sudden population growth of the 1950s and 1960s is over. The
birth rate has dropped about 40%,
from a high of 25.3 live births per 1,000 population in 1957, at the
peak of the baby boom, to a stable low of a little more than 15 per
1,000 over the last 16 years, and there is no indication of a return to a
higher rate. The tidal wave of baby boomers that swelled the
recruitment pool to overflowing seems to have been a one-time
phenomenon. For 20 years, employers had the pick of a very large crop
and were able to choose males almost exclusively for the executive
track. But if future population remains fairly stable while the economy
continues to expand, and if the new information society simultaneously
creates a greater need for creative, educated managers, then the gap
between supply and demand will grow dramatically and, with it, the
competition for managerial talent.
The
decrease in numbers has even greater implications if we look at the
traditional source of corporate recruitment for leadership
positions—white males from the top 10%
of the country’s best universities. Over the past decade, the increase
in the number of women graduating from leading universities has been
much greater than the increase in the total number of graduates, and
these women are well represented in the top 10% of their classes.
The
trend extends into business and professional programs as well. In the
old days, virtually all MBAs were male. I remember addressing a meeting
at the Harvard Business School as recently as the mid-1970s and looking
out at a sea of exclusively male faces. Today, about 25%
of that audience would be women. The pool of male MBAs from which
corporations have traditionally drawn their leaders has shrunk
significantly.
Of course, this reduction does not have to mean a shortage of talent. The top 10%
is at least as smart as it always was—smarter, probably, since it’s now
drawn from a broader segment of the population. But it now consists
increasingly of women. Companies that are determined to recruit the same
number of men as before will have to dig much deeper into the male
pool, while their competitors will have the opportunity to pick the best
people from both the male and female graduates.
Under
these circumstances, there is no question that the management ranks of
business will include increasing numbers of women. There remains,
however, the question of how these women will succeed—how long they will
stay, how high they will climb, how completely they will fulfill their
promise and potential, and what kind of return the corporation will
realize on its investment in their training and development.
There
is ample business reason for finding ways to make sure that as many of
these women as possible will succeed. The first step in this process is
to recognize that women are not all alike. Like men, they are
individuals with differing talents, priorities, and motivations. For the
sake of simplicity, let me focus on the two women I referred to
earlier, on what I call the career-primary woman and the
career-and-family woman.
Like
many men, some women put their careers first. They are ready to make
the same trade-offs traditionally made by the men who seek leadership
positions. They make a career decision to put in extra hours, to make
sacrifices in their personal lives, to make the most of every
opportunity for professional development. For women, of course, this
decision also requires that they remain single or at least childless or,
if they do have children, that they be satisfied to have others raise
them. Some 90% of executive men but only 35% of executive women have children by the age of 40. The automatic association of all women with babies is clearly unjustified.
The
secret to dealing with such women is to recognize them early, accept
them, and clear artificial barriers from their path to the top. After
all, the best of these women are among the best managerial talent you
will ever see. And career-primary women have another important value to
the company that men and other women lack. They can act as role models
and mentors to younger women who put their careers first. Since upwardly
mobile career-primary women still have few role models to motivate and
inspire them, a company with women in its top echelon has a significant
advantage in the competition for executive talent.
It is absurd to put a woman down for having the very qualities that would send a man to the top.
Men
at the top of the organization—most of them over 55, with wives who
tend to be traditional—often find career women “masculine” and difficult
to accept as colleagues. Such men miss the point, which is not that
these women are just like men but that they are just like the best
men in the organization. And there is such a shortage of the best
people that gender cannot be allowed to matter. It is clearly
counterproductive to disparage in a woman with executive talent the very
qualities that are most critical to the business and that might carry a
man to the CEO’s office.
Clearing a path to the top for career-primary women has four requirements:
1. Identify them early.
2.
Give them the same opportunity you give to talented men to grow and
develop and contribute to company profitability. Give them client and
customer responsibility. Expect them to travel and relocate, to make the
same commitment to the company as men aspiring to leadership positions.
3. Accept them as valued members of your management team. Include them in every kind of communication. Listen to them.
4.
Recognize that the business environment is more difficult and stressful
for them than for their male peers. They are always a minority, often
the only woman. The male perception of talented, ambitious women is at
best ambivalent, a mixture of admiration, resentment, confusion,
competitiveness, attraction, skepticism, anxiety, pride, and animosity.
Women can never feel secure about how they should dress and act, whether
they should speak out or grin and bear it when they encounter
discrimination, stereotyping, sexual harassment, and paternalism. Social
interaction and travel with male colleagues and with male clients can
be charged. As they move up, the normal increase in pressure and
responsibility is compounded for women because they are women.
Stereotypical
language and sexist day-to-day behavior do take their toll on women’s
career development. Few male executives realize how common it is to call
women by their first names while men in the same group are greeted with
surnames, how frequently female executives are assumed by men to be
secretaries, how often women are excluded from all-male social events
where business is being transacted. With notable exceptions, men are
still generally more comfortable with other men, and as a result women
miss many of the career and business opportunities that arise over
lunch, on the golf course, or in the locker room.
The
majority of women, however, are what I call career-and-family women,
women who want to pursue serious careers while participating actively in
the rearing of children. These women are a precious resource that has
yet to be mined. Many of them are talented and creative. Most of them
are willing to trade some career growth and compensation for freedom
from the constant pressure to work long hours and weekends.
Most
companies today are ambivalent at best about the career-and-family
women in their management ranks. They would prefer that all employees
were willing to give their all to the company. They believe it is in
their best interests for all managers to compete for the top positions
so the company will have the largest possible pool from which to draw
its leaders.
“If
you have both talent and motivation,” many employers seem to say, “we
want to move you up. If you haven’t got that motivation, if you want
less pressure and greater flexibility, then you can leave and make room
for a new generation.” These companies lose on two counts. First, they
fail to amortize the investment they made in the early training and
experience of management women who find themselves committed to family
as well as to career. Second, they fail to recognize what these women
could do for their middle management.
The
ranks of middle managers are filled with people on their way up and
people who have stalled. Many of them have simply reached their limits,
achieved career growth commensurate with or exceeding their
capabilities, and they cause problems because their performance is
mediocre but they still want to move ahead. The career-and-family woman
is willing to trade off the pressures and demands that go with promotion
for the freedom to spend more time with her children. She’s very smart,
she’s talented, she’s committed to her career, and she’s satisfied to
stay at the middle level, at least during the early child-rearing years.
Compare her with some of the people you have there now.
Consider
a typical example, a woman who decides in college on a business career
and enters management at age 22. For nine years, the company invests in
her career as she gains experience and skills and steadily improves her
performance. But at 31, just as the investment begins to pay off in
earnest, she decides to have a baby. Can the company afford to let her
go home, take another job, or go into business for herself? The common
perception now is yes, the corporation can afford to lose her unless,
after six or eight weeks or even three months of disability and
maternity leave, she returns to work on a full-time schedule with the
same vigor, commitment, and ambition that she showed before.
But
what if she doesn’t? What if she wants or needs to go on leave for six
months or a year or, heaven forbid, five years? In this worst-case
scenario, she works full-time from age 22 to 31 and from 36 to 65—a
total of 38 years as opposed to the typical male’s 43 years. That’s not a
huge difference. Moreover, my typical example is willing to work
part-time while her children are young, if only her employer will give
her the opportunity. There are two rewards for companies responsive to
this need: higher retention of their best people and greatly improved
performance and satisfaction in their middle management.
The
high-performing career-and-family woman can be a major player in your
company. She can give you a significant business advantage as the
competition for able people escalates. Sometimes too, if you can hold on
to her, she will switch gears in mid-life and re-enter the competition
for the top. The price you must pay to retain these women is threefold:
you must plan for and manage maternity, you must provide the flexibility
that will allow them to be maximally productive, and you must take an
active role in helping to make family supports and high-quality,
affordable child care available to all women.
The
key to managing maternity is to recognize the value of high-performing
women and the urgent need to retain them and keep them productive. The
first step must be a genuine partnership between the woman and her boss.
I know this partnership can seem difficult to forge. One of my own
senior executives came to me recently to discuss plans for her maternity
leave and subsequent return to work. She knew she wanted to come back. I
wanted to make certain that she would. Still, we had a somewhat awkward
conversation, because I knew that no woman can predict with certainty
when she will be able to return to work or under what conditions.
Physical problems can lengthen her leave. So can a demanding infant, a
difficult family or personal adjustment, or problems with child care.
I
still don’t know when this valuable executive will be back on the job
full-time, and her absence creates some genuine problems for our
organization. But I do know that I can’t simply replace her years of
experience with a new recruit. Since our conversation, I also know that
she wants to come back, and that she will
come back—part-time at first—unless I make it impossible for her by,
for example, setting an arbitrary date for her full-time return or
resignation. In turn, she knows that the organization wants and needs
her and, more to the point, that it will be responsive to her needs in
terms of working hours and child-care arrangements.
In
having this kind of conversation it’s important to ask concrete
questions that will help to move the discussion from uncertainty and
anxiety to some level of predictability. Questions can touch on
everything from family income and energy level to child care
arrangements and career commitment. Of course you want your star manager
to return to work as soon as possible, but you want her to return
permanently and productively. Her downtime on the job is a drain on her
energies and a waste of your money.
For
all the women who want to combine career and family—the women who want
to participate actively in the rearing of their children and who also
want to pursue their careers seriously—the key to retention is to
provide the flexibility and family supports they need in order to
function effectively.
Time
spent in the office increases productivity if it is time well spent,
but the fact that most women continue to take the primary responsibility
for child care is a cause of distraction, diversion, anxiety, and
absenteeism—to say nothing of the persistent guilt experienced by all
working mothers. A great many women, perhaps most of all women who have
always performed at the highest levels, are also frustrated by a sense
that while their children are babies they cannot function at their best
either at home or at work.
In
its simplest form, flexibility is the freedom to take time off—a couple
of hours, a day, a week—or to do some work at home and some at the
office, an arrangement that communication technology makes increasingly
feasible. At the complex end of the spectrum are alternative work
schedules that permit the woman to work less than full-time and her
employer to reap the benefits of her experience and, with careful
planning, the top level of her abilities.
Part-time
employment is the single greatest inducement to getting women back on
the job expeditiously and the provision women themselves most desire. A
part-time return to work enables them to maintain responsibility for
critical aspects of their jobs, keeps them in touch with the changes
constantly occurring at the workplace and in the job itself, reduces
stress and fatigue, often eliminates the need for paid maternity leave
by permitting a return to the office as soon as disability leave is
over, and, not least, can greatly enhance company loyalty. The part-time
solution works particularly well when a work load can be reduced for
one individual in a department or when a full-time job can be broken
down by skill levels and apportioned to two individuals at different
levels of skill and pay.
I
believe, however, that shared employment is the most promising and will
be the most widespread form of flexible scheduling in the future. It is
feasible at every level of the corporation except at the pinnacle, for
both the short and the long term. It involves two people taking
responsibility for one job.
Two
red lights flash on as soon as most executives hear the words “job
sharing”: continuity and client-customer contact. The answer to the
continuity question is to place responsibility entirely on the two
individuals sharing the job to discuss everything that
transpires—thoroughly, daily, and on their own time. The answer to the
problem of client-customer contact is yes, job sharing requires
reeducation and a period of adjustment. But as both client and
supervisor will quickly come to appreciate, two contacts means that the
customer has continuous access to the company’s representative, without
interruptions for vacation, travel, or sick leave. The two people
holding the job can simply cover for each other, and the uninterrupted,
full-time coverage they provide together can be a stipulation of their
arrangement.
Flexibility
is costly in numerous ways. It requires more supervisory time to
coordinate and manage, more office space, and somewhat greater benefits
costs (though these can be contained with flexible benefits plans,
prorated benefits, and, in two-paycheck families, elimination of
duplicate benefits). But the advantages of reduced turnover and the
greater productivity that results from higher energy levels and greater
focus can outweigh the costs.
A few hints:
- Provide
flexibility selectively. I’m not suggesting private arrangements
subject to the suspicion of favoritism but rather a policy that makes
flexible work schedules available only to high performers.
- Make
it clear that in most instances (but not all) the rates of advancement
and pay will be appropriately lower for those who take time off or who
work part-time than for those who work full-time. Most career-and-family
women are entirely willing to make that trade-off.
- Discuss
costs as well as benefits. Be willing to risk accusations of bias.
Insist, for example, that half time is half of whatever time it takes to
do the job, not merely half of 35 or 40 hours.
The
woman who is eager to get home to her child has a powerful incentive to
use her time effectively at the office and to carry with her reading
and other work that can be done at home. The talented professional who
wants to have it all can be a high performer by carefully ordering her
priorities and by focusing on objectives rather than on the legendary
15-hour day. By the time professional women have their first babies—at
an average age of 31—they have already had nine years to work long hours
at a desk, to travel, and to relocate. In the case of high performers,
the need for flexibility coincides with what has gradually become the
goal-oriented nature of responsibility.
Family
supports—in addition to maternity leave and flexibility—include the
provision of parental leave for men, support for two-career and
single-parent families during relocation, and flexible benefits. But the
primary ingredient is child care. The capacity of working mothers to
function effectively and without interruption depends on the
availability of good, affordable child care. Now that women make up
almost half the work force and the growing percentage of managers, the
decision to become involved in the personal lives of employees is no
longer a philosophical question but a practical one. To make matters
worse, the quality of child care has almost no relation to technology,
inventiveness, or profitability but is more or less a pure function of
the quality of child care personnel and the ratio of adults to children.
These costs are irreducible. Only by joining hands with government and
the public sector can corporations hope to create the vast quantity and
variety of child care that their employees need.
Until
quite recently, the response of corporations to women has been largely
symbolic and cosmetic, motivated in large part by the will to avoid
litigation and legal penalties. In some cases, companies were also moved
by a genuine sense of fairness and a vague discomfort and frustration
at the absence of women above the middle of the corporate pyramid. The
actions they took were mostly quick, easy, and highly visible—child care
information services, a three-month parental leave available to men as
well as women, a woman appointed to the board of directors.
When
I first began to discuss these issues 26 years ago, I was sometimes
able to get an appointment with the assistant to the assistant in
personnel, but it was only a courtesy. Over the past decade, I have met
with the CEOs of many large corporations, and I’ve watched them become
involved with ideas they had never previously thought much about. Until
recently, however, the shelf life of that enhanced awareness was always
short. Given pressing, short-term concerns, women were not a
front-burner issue. In the past few months, I have seen yet another
change. Some CEOs and top management groups now take the initiative.
They call and ask us to show them how to shift gears from a responsive
to a proactive approach to recruiting, developing, and retaining women.
I
think this change is more probably a response to business needs—to
concern for the quality of future profits and managerial talent—than to
uneasiness about legal requirements, sympathy with the demands of women
and minorities, or the desire to do what is right and fair. The nature
of such business motivation varies. Some companies want to move women to
higher positions as role models for those below them and as beacons for
talented young recruits. Some want to achieve a favorable image with
employees, customers, clients, and stockholders. These are all
legitimate motives. But I think the companies that stand to gain most
are motivated as well by a desire to capture competitive advantage in an
era when talent and competence will be in increasingly short supply.
These companies are now ready to stop being defensive about their
experience with women and to ask incisive questions without
preconceptions.
Even
so, incredibly, I don’t know of more than one or two companies that
have looked into their own records to study the absolutely critical
issue of maternity leave—how many women took it, when and whether they
returned, and how this behavior correlated with their rank, tenure, age,
and performance. The unique drawback to the employment of women is the
physical reality of maternity and the particular socializing influence
maternity has had. Yet to make women equal to men in the workplace we
have chosen on the whole not to discuss this single most significant
difference between them. Unless we do, we cannot evaluate the cost of
recruiting, developing, and moving women up.
Incredibly, very few companies have ever studied the costs and statistics of maternity leave.
Now
that interest is replacing indifference, there are four steps every
company can take to examine its own experience with women:
1.
Gather quantitative data on the company’s experience with
management-level women regarding turnover rates, occurrence of and
return from maternity leave, and organizational level attained in
relation to tenure and performance.
2.
Correlate this data with factors such as age, marital status, and
presence and age of children, and attempt to identify and analyze why
women respond the way they do.
3. Gather qualitative data on the experience of women in your company and on how women are perceived by both sexes.
4.
Conduct a cost-benefit analysis of the return on your investment in
high-performing women. Factor in the cost to the company of women’s
negative reactions to negative experience, as well as the probable cost
of corrective measures and policies. If women’s value to your company is
greater than the cost to recruit, train, and develop them—and of course
I believe it will be—then you will want to do everything you can to
retain them.
We
have come a tremendous distance since the days when the prevailing male
wisdom saw women as lacking the kind of intelligence that would allow
them to succeed in business. For decades, even women themselves have
harbored an unspoken belief that they couldn’t make it because they
couldn’t be just like men, and nothing else would do. But now that women
have shown themselves the equal of men in every area of organizational
activity, now that they have demonstrated that they can be stars in
every field of endeavor, now we can all venture to examine the fact that
women and men are different.
On
balance, employing women is more costly than employing men. Women can
acknowledge this fact today because they know that their value to
employers exceeds the additional cost and because they know that
changing attitudes can reduce the additional cost dramatically. Women in
management are no longer an idiosyncrasy of the arts and education.
They have always matched men in natural ability. Within a very few
years, they will equal men in numbers as well in every area of economic
activity.
The
demographic motivation to recruit and develop women is compelling. But
an older question remains: Is society better for the change? Women’s
exit from the home and entry into the work force has certainly created
problems—an urgent need for good, affordable child care; troubling
questions about the kind of parenting children need; the costs and
difficulties of diversity in the workplace; the stress and fatigue of
combining work and family responsibilities. Wouldn’t we all be happier
if we could turn back the clock to an age when men were in the workplace
and women in the home, when male and female roles were clearly
differentiated and complementary?
Wouldn’t we all be better off with men in the office and women in the home? The answer is emphatically no.
Nostalgia,
anxiety, and discouragement will urge many to say yes, but my answer is
emphatically no. Two fundamental benefits that were unattainable in the
past are now within our reach. For the individual, freedom of choice—in
this case the freedom to choose career, family, or a combination of the
two. For the corporation, access to the most gifted individuals in the
country. These benefits are neither self-indulgent nor insubstantial.
Freedom of choice and self-realization are too deeply American to be
cast aside for some wistful vision of the past. And access to our most
talented human resources is not a luxury in this age of explosive
international competition but rather the barest minimum that prudence
and national self-preservation require.
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